“Managers today juggle more responsibilities than ever and for many of them networking becomes an afterthought. Herminia Ibarra, INSEAD Professor of Organisational Behaviour says that’s a potentially fatal career mistake. “What you know is who you know,” she says and warns that managers who neglect to build their networks risk failing or remaining stuck in middle management.
Ibarra insists that networking is a requirement for business leaders in today’s competitive environment.
“Other things being equal, what is going to give you an edge? It’s the relationships that you have that allow you to augment what you know and allow you to take the ‘what you know’ and actually to translate it into practice, into something the organization can use. It makes all the difference.””