Practical ways to use social media to support coaching

Following my research, a number of people have asked me to share some practical examples of ways that coaches are currently using social media to support coaching. Here are some examples:

  • Encourage the coachee to expand their learning network via twitter or groups to explore and gather ideas and new perspectives on relevant issues
  • Encourage the coachee to seek out and follow ‘experts’ who could offer a new perspective to an issue and have dealt with similar issues or situations that the coachee is facing
  • Set up a closed community to support team or group coaching
  • Signpost coachees to online resources, tools and techniques via your blog, twitter or groups
  • Introduce linkedin to clients to support them in building a professional network
  • Use You Tube clips to support coaching sessions
  • Introduce private wikis in team or group coaching to share knowledge creation
  • Encourage the coachee to use a private wiki or blog to record reflections and learning

Do you have practical examples to share?

Sharing my research findings: Social media to support coaching

Here’s a link to the methodology and findings from some recent research that I completed as part of my MA in performance coaching and mentoring. It has been a fascinating journey and I’ve learnt so much along the way.


The purpose of this research was to investigate the extent to which social media tools and materials are currently being used by internal or external coaches to support face to face coaching in an organisational context. Some recommendations include:

  • Both literature in related fields and the findings from this research suggest that there is scope and significant benefits to using social media tools and materials to support both individual and group coaching in organisations.
  • Online communities can be used to support coaching by enabling the coachee to network and collaborate with others. Social media can also offer additional perspectives to the coachee which can provide new ideas and spark new thinking.

However there are a number of disadvantages and barriers that can prevent its use or suggest that it is inappropriate to use:

  • Client confidentiality and security need to be addressed and assured. If social media potentially compromises this confidentiality then social media should not be used to support coaching.To avoid confusion, the way in which social media was to be used to support coaching would be need to be agreed as part of the coaching contracting process.
  • Both coach and coachee need both knowledge and appropriate technology skills regarding social media use in order that it can be used to support coaching.
  • The barriers of organisational security concerns and blocks would need to be addressed and removed if social media was to become more widely used to support coaching in this context. This may require significant culture change